Monday, 5 October 2015

Travel in Confidence? A reputable travel agency.

Are you willing to pay more? 

Research from the Association of British Travel Agency (ABTA) has revealed that consumers are willing to pay more to book with a travel agency or company that is an ABTA member. 

A study found that having the recognisable ABTA logo sent a strong signal to consumers, that they can book with confidence.

Consumers appear to value ABTA’s advice and assistance, at a time of crisis, knowing there is a code of conduct with its members.

For customers it is the ABTA logo that shows them they are booking with a reputable company. 

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